Revitup.Direct celebrates two-year collaboration with Esperas Santorini Hotel Demonstrating Remarkable Growth in kpis
RevitUp.direct proudly commemorates the two-year collaboration with Esperas Santorini Hotel, a 4-star hotel, member of the Historic Hotels of Europe, located in picturesque Oia, front row to the world-famous Santorini sunsets.
Over the course of a two-year period, innovative Digital Marketing strategies and Data-driven Revenue Management practices were implemented to elevate Esperas’ position within the competitive hospitality industry of Santorini.
The mutually-beneficial partnership has consistently delivered exceptional results, leading to significant improvements in vital Key Performance Indicators (KPIs) with Esperas’ website becoming the largest sales channel.
This development is reflected directly in quantitative and measurable growth metrics [2020/2021 vs 2021/2022]:
Website Visits have surged by +118%, thanks to a brand-new website, designed and developed specifically for the hotel’s needs with seamless sales channels integration.
As a result, Website Revenue has risen by +29,30%, reflecting a strong commitment to delivering the perfect balance between competitive pricing and optimal revenue generation.
Reflecting on this increase, Average Daily Room Rate (ADR) has grown by +10,80% with Total Nights Booked increasing by +64,50%, demonstrating the hotel's enhanced appeal to travelers seeking a luxury stay in Santorini.
In general, Direct Bookings have grown by a whopping +79,40%, underlining the success of the Marketing and Sales team’s efforts for a seamless booking experience.
Last but not least, Total Digital Revenue has increased by an impressive +82,30%, showcasing the effectiveness of RevitUp's targeted marketing campaigns and optimized booking processes.
Achieving these accomplishments would not have been possible without the unwavering support of the hotel owner and manager, who fully supported the vision.
The RevitUp team is excited to continue fostering valuable collaboration with Esperas Hotel for the years to come, eagerly anticipating upcoming opportunities and achieving new milestones together.
ABOUT ESPERAS HOTEL SANTORINI
Nestled in the picturesque village of Oia, Esperas Santorini Hotel is a renovated 4-star haven, member of the Historic Hotels of Europe, that masterfully blends traditional Cycladic charm with modern Mediterranean sophistication. Perched atop the Caldera hill, the hotel boasts an unrivaled location that presents an exclusive panorama of Santorini's beloved sunsets. Guests may anticipate an excellent vacation experience in the heart of the Aegean along with unique gastronomic journeys at the award-winning on-site Ombra Restaurant, accompanying the hotel's extraordinary setting.
ABOUT REVITUP.DIRECT REVENUE MANAGEMENT
RevitUp.direct, based in Heraklion Crete, offers Revenue Management, Performance Marketing, Digital Presence Management, and Online Distribution & Sales services in the hospitality field. With two solid decades of experience, we provide vertically integrated technology marketing solutions, supporting with vision and expertise entrepreneurs in the tourism industry around the world. Our experienced team, constituted of specialized experts, offer a 360° approach to planning and sales of Hospitality Services, aiming to bridge the technological and managerial gap of hotel businesses with real-time supply and demand. Simultaneously, we are on high alert, continually monitoring the field’s emerging development to adjust our positioning and strategy accordingly. On the client side, we transform together the hotel business of the future by adapting directly to the business, facing new technological challenges, and developing a sustainable digital strategy for a steady increase in profitability.
