Blog

The Hidden Cost of OTA Hotel Pricing Strategies

A new study from SHR reveals the financial implications for hotels that partner with Online Travel Agents (OTAs), highlighting the growing trend towards direct bookings in the hospitality industry.…

Average Daily Rate Vs Occupancy?

Revenue management in hotels is a field of continuous exploration and challenges. One of the most persistent questions that concern hoteliers and industry professionals is: "Which factor is more important for increasing revenue—occupancy or average daily rate (ADR)?"…

How AI in the Hospitality Industry Is Changing the Game?

The hospitality industry, a beacon of personalized service and human touch, stands on the cusp of a transformative era with Artificial Intelligence (AI) integration. This technological leap is altering the landscape of guest experiences and reshaping hotel employment and training dynamics.…