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The Hidden Cost of OTA Hotel Pricing Strategies

A new study from SHR reveals the financial implications for hotels that partner with Online Travel Agents (OTAs), highlighting the growing trend towards direct bookings in the hospitality industry.…

EBITDAR: The Hotel Industry’s Secret to Measuring True Profitability

In the competitive hotel industry, where lease agreements and operational costs vary widely, evaluating true profitability is often challenging. Imagine two hotels generating identical revenue, yet one appears less profitable due to high lease expenses…

What are the travel trends of 2025?

From "cool-cations" and destination dupes to slow travel and active tourism, 2024 brought plenty of travel buzzwords to life.…

What’s Next for UK Holidays? Key Travel Trends and Insights for 2025

ABTA, the UK’s largest association for travel agents and tour operators, has supported the tourism industry with insights and expertise for over seven decades. Since 2010, ABTA has conducted annual research to forecast holiday trends for the following year.…