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The Hidden Cost of OTA Hotel Pricing Strategies

A new study from SHR reveals the financial implications for hotels that partner with Online Travel Agents (OTAs), highlighting the growing trend towards direct bookings in the hospitality industry.…

EBITDAR: The Hotel Industry’s Secret to Measuring True Profitability

In the competitive hotel industry, where lease agreements and operational costs vary widely, evaluating true profitability is often challenging. Imagine two hotels generating identical revenue, yet one appears less profitable due to high lease expenses…