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AI Avatar Videos: The Future of Hotel Guest Engagement

AI avatar videos are emerging as a powerful tool for hotels to stand out online, connect with guests, and streamline content creation. These lifelike digital hosts are more than just a tech novelty - they’re a smart, scalable way to drive bookings and elevate the guest experience.…

AI in Hospitality: What Hoteliers Need to Know Now

AI is no longer a future concept. It’s a present-day advantage. The hotels that embrace it early, thoughtfully, and strategically will be the ones best positioned to thrive in the years ahead.…

The Hidden Cost of OTA Hotel Pricing Strategies

A new study from SHR reveals the financial implications for hotels that partner with Online Travel Agents (OTAs), highlighting the growing trend towards direct bookings in the hospitality industry.…