You’re Not Selling a Room - You’re Selling a Holiday Experience

In the world of holiday resorts, guests aren’t just booking a place to sleep - they’re investing in memories. The difference between an ordinary stay and an unforgettable vacation lies in the experience you offer.

How can your resort go beyond selling rooms and start selling a true escape?

1. The Vacation Starts Before Arrival
   Build excitement before guests even check in. Send a personalized email with resort highlights, weather updates, and activity recommendations.
   Example:
   • A family booking in July? Share kid-friendly activities and water park schedules.
   • A honeymoon couple? Offer private dining under the stars
   Setting the right expectations makes guests look forward to their stay even more.
2. Create an Immersive Destination Experience
   Your resort isn’t just a place to stay - it’s part of the travel experience. Showcase what makes it special beyond the rooms.
   Example:
   • Instead of saying "Deluxe Sea View Room", say:
     "Wake up to the sound of waves and enjoy breakfast on your private balcony overlooking the turquoise waters".
   • Highlight exclusive experiences: private beach dinners, local cooking classes, or sunset yacht cruises.
3. Digital Convenience Enhances Relaxation
   Guests visit resorts to unwind - not to deal with long check-ins or service delays. A seamless digital experience improves their stay.
   Example:
   • Offer mobile check-in so guests can skip the front desk and head straight to their room.
   • Use a resort app for room service orders, activity bookings, and instant communication.
4. Surprise and Delight for Lasting Memories
   Unexpected gestures turn a good holiday into an unforgettable one.
   Example:
   • A couple celebrating an anniversary? Leave a complimentary bottle of champagne in the room.
   • A child’s first visit to the resort? Offer a small welcome gift or free ice cream.
5. Make Social Media Work for You
   Guests love to share their vacations online - give them Instagram-worthy moments.
   Example:
   • Design a picturesque beach cabana or infinity pool area perfect for photos.
   • Offer a branded hashtag and encourage guests to tag your resort for a chance to win a free stay.
6. Staff Training: Selling the Experience, Not Just a Room
   Your team should be trained to enhance, not just process, a booking.
   Example:
   Instead of: “Would you like a seafront suite?”
   Try: “Our seafront suite offers a private sunset view and exclusive beach access - perfect for a romantic getaway.”

A holiday resort isn’t just a place to stay – it’s about creating special memories for guests.