Performance Marketing for Hotels: Beyond Just ROAS
Many hoteliers evaluate their marketing success based only on Return on Ad Spend (ROAS)—measuring how much revenue they generate for every euro spent on ads.…
Many hoteliers evaluate their marketing success based only on Return on Ad Spend (ROAS)—measuring how much revenue they generate for every euro spent on ads.…
HolidayCheck’s Premium Package is designed to help you maximize your hotel’s visibility and attract more direct bookings, particularly from the lucrative German market.…
Mastering the right pricing tactics, such as advance booking offers, non-refundable rates, and real-time pricing adjustments, can make a significant difference in your hotel’s performance.…
RevitUp.direct will participate in the 100% Hotel Show 2025, taking place on February 22 & 23 at the International Exhibition & Conference Center of Crete (IECC) in Heraklion.…
The first H.O.S.T. (Hospitality Owners & Smart Technologies) initiative meetup took place last week, organized by Programize and RevitUp.…
A new study from SHR reveals the financial implications for hotels that partner with Online Travel Agents (OTAs), highlighting the growing trend towards direct bookings in the hospitality industry.…
In the competitive hotel industry, where lease agreements and operational costs vary widely, evaluating true profitability is often challenging. Imagine two hotels generating identical revenue, yet one appears less profitable due to high lease expenses…
In today’s competitive hospitality landscape, data is king. Yield management leverages data analysis to optimize room pricing and inventory, ensuring every decision is backed by numbers…
By 2030, direct digital bookings are projected to surpass online travel agencies (OTAs) as the leading hotel distribution channel, generating $409 billion in global hotel gross bookings…
According to recent research from the industry, this article explores how travelers in 2030 will choose hotels and what they expect from their stays.…
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